What’s the deal with TikTok?
TikTok is the hottest, newest app to emerge in the digital social media landscape post-COVID…and it’s my favorite app, not ashamed to admit that!
There are three simple measures TikTok uses to grab your attention (and keep it):
It’s convenient to use. You do not need to sort through filters or tap next on screens to reach the publish line. Anyone with a smartphone can easily create and post content.
TikTok is a unique, very niched app that is seemingly made for the younger generation. It's appealing to short attention spans, plus the short comedy video clips are comfortingly familiar as it’s the same type of content all throughout the app.
TikTok’s seemingly-near-perfect use of advanced AI algorithms to learn user preferences and then provide customized video feeds to their users.
Buzzfeed recently published an article titled “I Don’t Google Anymore - I TikTok.”
I follow a LinkedIn influencer who specializes in TikTok algorithmy make the most out of the platform for brands and individual creators.
A search on any other social media website for TikTok will yield thousands if not more results, ranging from TikTok content creators for brands to social media directors who have helped implement and execute viral TikTok strategies. There is no industry, medium, company size or age-range that is not feeling the immense push to use TikTok and use it NOW.
How can you leverage TikTok?
Do follow trends — Use existing trends that are applicable to your brand and make a funny or informative video about them.
Do make other content — Don’t be afraid of learning the new dance or even following a trend that has nothing to do with your brand.
Don’t overproduce your ads — Personally, when I see an overly produced video, I simply scroll and keep searching for more relatable content.
Don’t get consumed with negativity — The act of going viral involves negativity from people who either don’t care about the brand or product. Focus on the people who actually want you to succeed.
The facts speak for themselves. According to Influencer Marketing Hub (graphic below), TikTok users spend more than 850 minutes per month on the app, with 167 million videos watched in an internet minute. You do the math on how many video views that is in an hour.
