Stearns Wholesale Lending
My tenure at Stearns Wholesale Lending yielded the best results I’ve had in terms of lead generation and engagement. Stearns Wholesale was a B2B mortgage lender - serving our Account Executives who had Broker clients - and I was tasked with ramping up efforts to get the name out there in the competitive Wholesale market. We ran paid advertisements on LinkedIn, hosted monthly webinars with industry-leading guest speakers and posted them on our YouTube channel, and targeted new Broker and Agent prospects to work with us.
Social Media Action Plan:
I created this custom social media ‘action plan’, designed to give our clients an evaluation of their social media as well as a customized strategy and a calendar based on how often they wanted to be active on social media.
